Tom Reynolds

A reminder that the ThomasrDotOrg media training workshop is just a week away.

This is your last chance to join what will be the most useful off bike training you will do all year. While the workshop is in principle a media training event covering Radio, TV, Print and Web, we will also cover sponsorship, public behaviour and fan interaction and more. This workshop will complete you as a rider, team member or team principle.

We are pleased to announce two additional trainers who have joined the lineup:

Dieter Kahsnitz is a star of multi media. Owner of 50 Kaliber Films, by day he makes corporate videos, TV Commercials and the like. On weekends, at night and during his lunch hour he’s the host of “The C-Word” video podcast and award winning community TV show. He manages BSB racer Josh Brookes, hosts MotoGP events and knows how to make every media post a winner. Dieter will be conducting interviews with all attendees, who will then be provided with a DVD of the footage for any purpose.

Marscelle Tully has written more press releases than there have been races in the world. While that may not make sense, Marscelle talks sense. She will show you how to structure a press release if you’re going DIY. If you have a PR staff member/helper/trained monkey, Marscelle will take you through how you can make their life easier (ie tolerable) and how to make the most of the written word.

Already we have announced:

Tom Reynolds is the principal of ThomasrDotOrg Media Services and will lead the media workshop training day. Tom has worked in marketing, PR, advertising, web technology and the media for over ten years. He has worked for (or continues to ply his trade with): Australian Superbike Championship, Australian Rally Championship, Radio 3AW , Radio SEN, ABC Sydney, Holden Race Team, Grand Prix Corporation as well as hosting many events and media calls.

Jay Mueller. Radio MMM Melbourne Breakfast Senior Producer.
Long time producer of top rating breakfast show on 3AW, last year Jay made the jump to MMM to take the senior producer role on Eddie McGuire’s new brekky show “The Hot Breakfast“. Jay will be going through what he finds works on radio. He will explain how to prepare for your interview with people who know nothing about you or your sport. He will also address how to get yourself on radio and what producers (the gate keepers!) are looking for when they decide to put someone to air.

Facebook: http://www.facebook.com/?ref=home#/event.php?eid=254690579194&ref=mf
Map: http://bit.ly/aeqkZM

Total cost $135 includes digital copies of your portrait shoot plus a short HD video interview with **you**.
Bookings essential and numbers will be limited email: training AT thomasr.org to secure your spot!

Prior to the start of the 2010 motor racing season, ThomasrDotOrg is offering a media training workshop for interested riders, drivers, team members and principals.

This event presents all attendees with training in the following areas:

• Television presenting. How to professionally present your team, sport, sponsors and self. What to avoid (did someone say “wearing sunglasses?”)
• Radio interviews. Whether in studio or in person, you’ll learn how to hit your key points and make it appear you think on your feet like a seasoned pro.
• Press conferences. Pre or post race, it doesn’t matter. You’ll learn how to get your message across, how to prepare and how to react in this pressure filled environment. If you can get a reaction (preferably a laugh) out of a room of tired, jaded journos, you’ll soon be a star.
• Social media. Website, Facebook, Twitter, YouTube and beyond. How a professional racer can make the most of this exciting, but occasionally problematic environment. Watch out for the YouTube Video Of Embarassment For Life.

All attendees will also have the opportunity to have professional portrait photos taken of them in their team uniforms included in the price.

Team/vehicle photos by prior arrangement at additional cost.

Our media trainers are being announced as we get closer to the event (see bottom). All are currently working at the highest level in their chosen media stream, or at least in a field that they’ve found themselves stuck in.

Total cost $135 includes digital copies of your portrait shoot plus a short HD video interview with **you**.

Bookings essential and numbers will be limited email: training@thomasr.org to secure your spot!

Presenters (more to be announced in due course):

Tom Reynolds is the principal of ThomasrDotOrg Media Services and will lead the media workshop training day. Tom has worked in marketing, PR, advertising, web technology and the media for over ten years. He has worked for (or continues to ply his trade with): Australian Superbike Championship, Australian Rally Championship, Radio 3AW , Radio SEN, Holden Race Team, Grand Prix Corporation as well as hosting many events and media calls.

Jay Mueller. Radio MMM Melbourne Breakfast Senior Producer.
Long time producer of top rating breakfast show on 3AW, last year Jay made the jump to MMM to take the senior producer role on Eddie McGuire’s new brekky show “The Hot Breakfast“.
Jay will be going through what he finds works on radio. He will explain how to prepare for your interview with people who know nothing about you or your sport.
He will also address how to get yourself on radio and what producers (the gate keepers!) are looking for when they decide to put someone to air.

It’s not a well known secret that I am participating in Dieter Kahsnitz’s wonderful new panel style show “The C-Word Naked” along with Lincoln Burns. We’re not actually naked (well one of us is), but we are free from restrictions.  Perhaps that’s why it’s naked. Who knows?

Ep 3 is online now! Go to Cword.tv/naked

I won’t apologise for being a bad blogger- I’ve been there, said that, too many times. I will apologise for a distinct lack of posts- but naturally I have an excuse for that too.

I’ve been damn busy!

Australian Superbikes

I accepted a job offer from Yarrive Konsky of IEG, the new oranisers and promoters of the Australian Superbike series. My job description is pretty loose, though it could be summed up thusly: “Get editorial press coverage, do special events and get the punters along”.

My first and major project has been a two seater ride program- not too dissimilar to Ducati (exclusively) does in MotoGP. Our club is slightly less exclusive- currently we have bikes from Woodstock Honda, Kawasaki and Suzuki.

Overall I was very pleased with the pillion rides at Eastern Creek. We received some great coverage after getting the Abberton brothers on board. Friday is my main focus- this gives us a chance to hit the Saturday papers and Friday websites.

At Eastern Creek one of the support classes for Australian Superbikes was the Aussie Racing Cars. I personally invited Steve Pizzati from Top Gear Australia along to race and he repaid the favour by going on Steve Price’s 2UE show twice. But where we owed him the most was his wonderful kindness in rolling the car 2 1/2 times and hitting most of the major daily papers in the process. Taking one fo the team- literally. Thanks man.

To step up our coverage, I have not only planned website and press release changes, but I have a few other ideas that I think will position our motorsport back in its rightful place as second only to V8 Supercars.

Details: www.asbk.com.au

Twitter: @asbk

Facebook: www.facebook.com/AustralianSuperbikes

HSV/HRT
I’ve been helping Holden Special Vehicles and Holden Racing Team (more specifically Walkinshaw Racing) establish and grow a social media presence. Sarah W from HSV has been a great student of social media and with the genuine backing of senior HSV management, we’ve really set HSV/HRT apart from the “others”. I set up many Twitter and Facebook Fan accounts (some Twitter accounts simply to prevent squatting) and have advised them at every step about ways to grow the fan base and how and what to Tweet. We have rewarded fans (sent out signed prizes when we hit 1000 Facebook fans) and kept up the conversationand replies- especially on race weekends.

Speaking of race weekends, at the recent Sandown event I joined in the Tweet festival from inside the Walkinshaw pit- a fantastic insiders view.

A more ambitious social media program is envisaged in the future.

Twitter: @holden_racing, @HSV_news, @BundyRedRacing

Facebook: HRT HSV Bundaberg Red Racing

Draggin Jeans
Having briefed in SharpSushi, their new site will be launching shortly. Fiona and Kris from Draggin and Adam and Kere from SharpSushi have collaborated really well. I did my part early on, offering a few ideas, but they have all  really taken up the running. The new site will offer a brilliant online experience, grow their very loyal fan base even more and have a conversion rate that I think will suprise even those inolved.

With new products, new designs, a new website, a new marketing manager and a more aggressive marketing approach, Draggin look good to go in the next year and beyond.

My involvement of late has take the form of some marketing strategy ideas with specific refence to Twitter and the “What is change?” concept. I also set up the fan page.

Beyond web, I am also going to do some “other” work for Draggin’, but for now this must remain a secret!

Web(new one launching soon): www.dragginjeans.net

Twitter: @dragginjeans

Facebook: DragginJeansAustralia

Josh Brookes

Superbike star and current British Superbike series racer Josh Brookes has recently come on board as a web/marketing client. He’s a great talent, though frankly having a very mixed year. I have written an all encompassing web strategy document that I am going to execute on (in collaboration with 50 Kaliber and SharpSushi), along with maintaining his social media presence and offering advice as we go.

Twitter: @joshbrookes

Facebook: JoshBrookes

SharpSushi

As one of the two web agencies I like to deal with, Adam and Kere- directors of SharpSushi- are two of the nicest and more importantly most switched on web people I have had the pleasure in dealing with. I have provided general web strategy and ideas for one specific client (whatcanyoudo.com.au) as well as general web strategy and social media ideas here and there. Eventually they will be building my own new site.

Eventually.

Web: www.sharpsushi.com

Igloo- Digital Strategy Agency

As the best mid sized (though growing so fast they may have gone past that stage) web agency in the country, Igloo can rightfully claim to have grown from a leading design agency into a leading strategy/all round agency.

Some months ago I assisted them as part of their pitch for the Mazda account, providing strategy ideas and on the ground assistance for their pitch. I also wrote a post for their blog site outlining my thoughts on social media with specific reference to the automotive market.

They subsequently won the Mazda account.

Since then I have been busy with my many other gigs, though I am really keen to get back to the Pelaco building and work on some fun stuff with Andy, Tony and the team.

Web: www.igloo.com.au

CarAdvice

Until a few months ago I was hosting a podcast for CarAdvice, Australia’s number one independent editorial site. While it was fun while it lasted, they have gone through a number of changes- from new offices, staff and a new CEO. It was agreed that the podcasts will go on hold for the rest of the year. While I was disappointed at the time, I’m hopeful we can work something out in the future.

Radio 3AW.

It’s hardly a suprise when I tell you I was cut from the Neil Mitchell show weekday lineup for 2009. Once the other 11am-12pm guests were cut, I suspected I was in strife- either they would move me to a new timeslot, or I would fall over utterly. At the time I received a very nice call from Program Director Clark Forbes telling me that I was still a required player for their F1 and MotoGP coverage as well as my summer sessions with Tom Elliott- a segment I really enjoy. Tom’s a terriffic bloke and a really good broadcaster. Summer will be fun!

The C-Word Vodcast

The irrepressible and likeable Dieter Kahsnitz has re invigorated his community TV award winning program as a 5 minute vodcast. At present the episodes are older ones recut for vodcast purposes. Shortly, we collectively head into a new era of the C-Word, with new concepts, segments and some really fun stuff. Stay tuned for that.

Web: www.cword.tv

Grand Prix Corporation

For the last few years I have been hosting the riders parade with Dieter at Federation Square. We’re shaping up to do it all again this year- though with a few extras thanks to my connections within Australian Superbikes.

As well as the Fed Square gig, We’ve also been asked to host a meet ‘n greet/panel show at the Island on the Friday night in the camp ground. This promises to be an cracking good night, so we’re rightly pumped about it. The whole weekend is going to absolutely rock, so book your tickets, do what you gotta do to be at Phillip Island this year.

So that’s me in a nut shell at the moment- busy, but still looking for more to fill my days with…

Back in 2006, when Casey Stoner was a first year MotoGP rookie, I was one of about 3 people to attend his press conference (including his wife- at that time she was The Girlfriend).

He was riding for Honda and was not on the factory team. In retrospect, I’m pretty sure he had already signed for Ducati, so when I was pressing him about whether he would stay with Honda (at that time I thought it was a good idea to stay with the number one team!), he was cagey…

Enjoy

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Just done my first review (with pics!) for BikeAdvice.com.au

See it here.

————-PRESS RELEASE———-

Woodstock Thor Honda and Thomasrdotorg are pleased (some might say “fully stoked”) to announce a one year deal for Melbourne motoring journalist Tom Reynolds to race in the factory Woodstock Thor Honda team aboard a special one off Japanese prepared CRF450X.

Team owner Yarrive Konsky: “After Tom’s startling performances in last year’s Dirt Bike Master’s we were ready to look at a full year deal. His performances showed us we had found a rider for the over 50’s. Of course he’s ‘only’ 37, so that did make things a little difficult- but we’ll sort that out in due course. All jokes aside, we were pleased with the races he competed in where he didn’t crash- and that was a special one. The race where he crashed and broke two ribs showed us that he was a special rider. Very special. Of course at the time, we didn’t know the full extent of the damage and we were very, very worried. It was only later we discovered that it was a triple clamp setup, a set of handle bars, a full set of plastics, an exhaust and two marshals.”

Yarrive continues:
“After looking at the team members for 2009, it was clear we were going for a youth policy, so bringing Tom into the team will help to raise not only our spirits, but also the average age. We’ve gone from an average of 18 to 29 by adding just one rider.”

Tom Reynolds:
“There will naturally be some people who see this as a decision that is not based around talent, but more around whether I can get Yarrive a drive in an Aston Martin for the weekend. The answer is yes; anytime Yarrive wants a drive in an Aston I can organise it for an hour or two.”

While the deal has only just been finalised, Reynolds rejects any suggestions that he will not be fit enough for this weekend’s opening round at Albury Wodonga. “I won’t lie, at 37 it’s a struggle to get to a racing weight and Honda have been very supportive by providing a rear suspension setup straight off a Gold Wing. Meanwhile I’ve been hard at it for months. I’m on a semi strict diet of hops, barley and wheat delivered by liquid infusion. In time I’ve been on said diet I’ve gone from 72kgs to a race ready 97kgs.”

At time of writing, the final hurdle is an ASDA supervised drug test, due to be completed this afternoon 1 April 2009…

——————ENDS—————-

11:59am STOP PRESS UPDATE:
Woodstock Thor Honda regret to announce that Tom Reynolds has been released from his racing contract for 2009 effective immediately after failing a drugs test. Details at this time are sketchy, but it is understood that an excessive amount of oestrogen was found in his system, rendering him not only unable to compete in the men’s division, but a threat to other team members safety.

——-ENDS——

Last night at the Premiere of “Love The Beast” I had occasion to chat with former 500cc Champion Mick Doohan.

Post chat about things film related, I moved on to chat about MotoGP this season and we wandered into a MotoGp v WSBK discussion and then the sparks started flying. I dared to suggest that that WSBK- with its field of 35, close racing and keen fans might eclipse MotoGP as a spectacle in 2009.To say Mick was NOT convinved would be an understatement.

Here’s how I saw the discussion:

Me: The fans want to see close racing, big fields and skill playing an important role (over say, traction control). MotoGP might struggle as there are just 18 bikes on the grid this year to get the fans fired up.

Mick: MotoGP is the pinnacle of the sport. World Superbike is not. Therefore MotoGP is better without even referring to field numbers, fan interest and closeness of competition.

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Adrian and I had a run through the hills just a couple of weeks before the horrible fires that have destroyed so many houses and lives. It’s perfect country for motorcycle riding- well made, curvy roads, beautiful scenery and people who welcome us everytime . We respond by respecting the speed limits and spending money in the towns (Especially the Kinglake bakery!)

We’ll be back just as soon as the people in these towns can shake the ash off the welcome mat. Looking forward to it…

Pink Bike Very Bad

Today is both a good and bad day bike wise- She’s off for new tyres and a service.

But that’s ok- even the likely $750 doesn’t matter..

What did matter was that on the way there some bloke knocked on his window at the lights and pointed vigorously to the rear section of the bike. I looked down, and gasped at sight of green radiator fluid pissing out of the area where the filler is (under the pillion seat)

So I pulled over for a gander and everything seemed ok. Water level was normal- so was temperature. It the occurred to me that it was not the radiator at all- but rather the CAN of V Waysell had left there last weekend. The bastard thing had popped and leaked it’s sickly green crap everywhere….

Anyway new tyres are always a worry. While people in the car driving world only deal with new tyres every 50,000k’s motorcycles are more like every 5,000 for a rear tyre and every 10,000 for a front. At $300 for a rear and $200 for a front it gets pretty expensive. Coupled with that is the concept of “scrubbing” in new tyres. New tyres (car and bike) are covered in mold release agent that is as slippery as eel snot. You need to slowly work them in so that your vehicle stays rubber side DOWN!

And with rain forecast this weekend I think there may be trouble…