Category Archives: ARC

Fixing Motorcycle Racing in Australia.

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Shawn Giles taking pillion rides at ASBK Eastern Creek 2009.

*Note: This is a post I have been meaning to write for some time. Finally- here it is!

Since departing the Australian Superbike series in 2009, I have watched the series with a great deal of interest. The racing has been by-and-large fantastic and certainly the top five riders have shown they are world class and put on a worthy show in the company of WSBK, MotoGP and the V8 Supercars.

Where possible, I have helped out a number of riders and people involved in the series- from media training, to PR, advice on social media, disaster management and more. For this I have not been paid a cent. Continue reading →

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A couple of videos…

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I’m just about over YouTube. I uploaded this complete with a mashup and they immediately warned me that I was in breach of something or other. I am sure the soundtrack will be removed soon.
Wouldn’t it be better to have an ad for the song in question with a link through to iTunes to buy it? That’s a business model. Honestly, the sooner the record companies all go broke, the better. They absolutely deserve it.

Anyway. Robbie Maddison at Albert Park, jumping over the main sign:

DO check it out in HD here.

And this little vid. I felw down to Burnie, Tasmania in a lil Saab turboprop 30 seater. I pulled ou the new Panasonic FT1- a hand held point and shoot that has a movie mode- and shoots in HD. The results are pretty pleasing:

Also worth checking out in HD

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Media Training workshop- Wednesday 24th February!

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Prior to the start of the 2010 motor racing season, ThomasrDotOrg is offering a media training workshop for interested riders, drivers, team members and principals.

This event presents all attendees with training in the following areas:

  • Television presenting. How to professionally present your team, sport, sponsors and self. What to avoid (did someone say “wearing sunglasses?”)
  • Radio interviews. Whether in studio or in person, you’ll learn how to hit your key points and make it appear you think on your feet like a seasoned pro.
  • Press conferences. Pre or post race, it doesn’t matter. You’ll learn how to get your message across, how to prepare and how to react in this pressure filled environment. If you can get a reaction (preferably a laugh) out of a room of tired, jaded journos, you’ll soon be a star.
  • Social media. Website, Facebook, Twitter, YouTube and beyond. How a professional racer can make the most of this exciting, but occasionally problematic environment. Watch out for the YouTube Video Of Embarassment For Life.

All attendees will also have the opportunity to have professional portrait photos taken of them in their team uniforms included in the price.

Team/vehicle photos by prior arrangement at additional cost.

Our media trainers are being announced as we get closer to the event (see bottom). All are currently working at the highest level in their chosen media stream, or at least in a field that they’ve found themselves stuck in.

Total cost $135 includes digital copies of your portrait shoot plus a short HD video interview with **you**.

Bookings essential and numbers will be limited email: training@thomasr.org to secure your spot!

Presenters (more to be announced in due course):

Tom Reynolds is the principal of ThomasrDotOrg Media Services and will lead the media workshop training day. Tom has worked in marketing, PR, advertising, web technology and the media for over ten years. He has worked for (or continues to ply his trade with): Australian Superbike Championship, Australian Rally Championship, Radio 3AW , Radio SEN, Holden Race Team, Grand Prix Corporation as well as hosting many events and media calls.

Jay Mueller. Radio MMM Melbourne Breakfast Senior Producer.
Long time producer of top rating breakfast show on 3AW, last year Jay made the jump to MMM to take the senior producer role on Eddie McGuire’s new brekky show “The Hot Breakfast“.
Jay will be going through what he finds works on radio. He will explain how to prepare for your interview with people who know nothing about you or your sport.
He will also address how to get yourself on radio and what producers (the gate keepers!) are looking for when they decide to put someone to air.

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Tom Reynolds to join Australian Rally Championship as media manager.

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Today I’m announcing that I am joining the renowned and revitalised Australian Rally Championship (ARC) as their PR/media manager.

I’ll be responsible for the key areas of ARC media relations and PR. I will be writing press releases across many aspects of ARC activity- from pre thru post event as well as stories on the teams, characters and places the ARC visits.

As well as the written word, I will also be hosting press conferences across all event weekends and interviewing drivers for web and TV. Some of these will be available live on the ARC website. Between rounds I will be writing press releases for teams and drivers and augmenting the written word with HD video interviews, podcasts and photos.

I’m genuinely excited to be involved with the peak rally series in Australia. I’ve already had some involvement in the past with Neal Bates, Coral Taylor, Simon & Sue Evans as well as Scott Pedder. So far all have been very welcoming and it’s clear this is a tight knit and professional paddock. It’s my job to ensure the public get to see and feel just how exciting rallying is.

My first event with the ARC will be round one in Tasmania from the 26th – 28th February.

Many thanks to Paul Mullan from Black Magic and ARC Director Scott Pedder for helping make this possible.

You’ll hear from me soon! In the meantime check out http://www.rally.com.au/

—ENDS–

For more information, contact: Tom Reynolds. ph 0409 964 549 email: thomasr@thomasr.org twitter: thomasrdotorg

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